Comarò is a bar well-known in Castelfranco Veneto.
As the bar, even the logo has high recognition, accumulated value over the 5 years of activity inside the old city walls.
Typographer perfectly guessed the mood, with a light lettering, fresh, friendly, like the atmosphere at Comarò.
This type of bar needs a phisiological manegement's change every 5 years in order to not become a granted place.
Usually the renewal of manegement matches a new logo. However it would be a shame to lose such a great value of recognizability.
It was necessary in any case to emphasize the novelty.
The solution was suggested by the social network logos. Many had in common the comic balloon.
At that time there was a massive use of comics in the logo of what would become important social networks: WeChat, WhatsApp and Messenger for obvious reasons to meaning easy communication.
In local slang “Comarò” means chat, so rightly has used the symbol par excellence, the comic balloons.
